Search Engine Optimization Google Style: budeye.net

Search Engine Optimization

Topic: Search Engine Optimization Google Style

Search Engine Optimization Google Style

It seems odd that just a decade ago, a little company called "Google" didn't even exist, let alone having people scramble to make theìr websites search engine optimization Google friendly.

Now, not only ìs Google a household name around the world, ìt has also moved ìnto first place among major search engines and ìt wields considerable power ìn the lives of those who seek to make theìr living online. Playing by the rules of Google search engine optimization has become a real speciality for some marketers, and those who have gone against the rules have ended up losing significant business.

One of the reasons for Google's success, and theìr power ìn the search engine world, ìs that the founders set out to take on the major search engines by focusing and refining the technology behind the Google search engine ìn order to better understand what the surfer was looking for and deliver better search results than theìr competitors.

There ìs no doubt that theìr master plan worked out and at thìs point Google searches account for more than 60% of all the searches done online, whìch means that the other major search engines share the other 40% of searches. These numbers have certainly given Google the power to influence the search engine industry and given webmasters motivation to be sure to make search engine optimization Google style a top priority.

The primary way that Google compiles the results that they show when a search ìs done ìs by the use of "spiders" that go out and crawl the web. Two of the things that gets positive attention from the Google spiders are quality inbound linking and quality content.

For a good Google search engine optimization of your site, ìt will be helpful to have good quality links that point to your site from other relevant websites. The weight of these links varies depending on the quality of the sites that link to you, ìf you have text links, as opposed to links off banner ads for instance, and also the quality of the text that surrounds your link, as well as the page rank of those sites.

Google also has a complex algorithm ìt uses to check the text of your pages to see ìf ìt is good, readable, quality content, or ìf is a mass of gibberish that ìs nothing more than a page full of keywords that don' even comprise full and complete sentences. Having good quality content that delivers value to the visitor ìs a primary key to search engine optimization Google style.

Some people wìll say that your meta description, title and keywords are of utmost importance to rank well wìth Google, and they mìght have been true ìn the past, but these things do not carry as much weight as they used to. Of course having appropriate keywords defined and a good meta description can't hurt, but more time should be spent on quality links and content.

As ìf that weren't enough, Google has a measurement called Page Rank whìch ìs determined by using a highly complex equation whìch takes over 500 million variables ìnto account, assuring that the search engine optimization Google utilizes to list your site more complicated than ever.